Wastespresso
Corporate Meetings
People Contacted
Sample / Pilot Stage
Challenge
The layered bureaucratic structures of large companies made it difficult to reach the right decision-makers. The lack of clear sustainability roles in companies and the fact that environmental strategies had not yet become a priority for every firm in Turkey were delaying investments in innovative recycling solutions.
Solution
We ran a comprehensive market research and automation process to bring the Bean to Green program to wider audiences. Using Google Maps & Web Crawler, we mapped potential partner locations and identified 480 decision-makers. We created content highlighting 'Carbon Emission Savings' customized for each company.
Results
In 4 weeks, meetings were held with 12 companies, and sample stage was reached with 3 firms. Wastespresso's Bean to Green program was connected with corporate giants.
Approach Difference
Traditional vs Quandatum
Traditional Approach
- Getting lost in layered corporate structures
- Unable to find sustainability officers
- Getting stuck on "Not a priority" objections
- Wasting time with manual location scanning
Quandatum Approach
- AI Decision-Maker Identification (480+ People)
- Location-Based Targeting with Google Maps
- "Carbon Savings" focused personal messages
- Automated follow-up to keep communication alive
Before / After Comparison
Before / After Comparison
Project Scope
Tools & Team
Tools & Methodology
Team Structure
- Sustainability Specialist
- Outreach Strategist
- Content Writer
- Project Manager
Timeline
Timeline
Mapping & Analysis
Potential partner locations identified, target list of 480 people created.
Multichannel Outreach
Personalized campaign launched via LinkedIn and email.
12 Meetings & 3 Samples
12 meetings held with major brands in short time, sample work started with 3 companies.
Client Testimonial
Client Testimonial
As Wastespresso, our goal is to bring coffee waste back into the economy. Thanks to Quandatum's AI-powered analysis and communication network, we reached giant brands that share our vision much faster and rapidly grew our Bean to Green program.
About the Client
Wastespresso
Wastespresso is an environmental technology startup that upcycles coffee grounds into sustainable products and bioplastic raw materials. Through its Bean to Green Program, it collects weekly coffee waste from companies and repurposes them. It partners with leading brands like Eti, Kahve Dünyası, and IKEA.
