Güldez Kozmetik
Meetings Organized
Signed Agreements
People Contacted
Challenge
Our client had only a 3-week window to enter the Georgian market. The lack of a pre-established network and the need to coordinate with multiple stakeholders simultaneously — from pharmacies to logistics companies — made the process extremely challenging.
Solution
We implemented a multi-faceted data collection and automation strategy for rapid market entry. Using Google Maps & Web Crawler, we mapped all pharmacy chains in Georgia and identified 480 decision-makers. We created personalized messages — "product portfolio" focused for pharmacies, "regulatory" focused for legal professionals.
Results
4 strategic agreements in 3 weeks: 2 pharmacy chains, 1 distributor, 1 agency. Quandatum connected Turkish cosmetics quality with the Georgian market in record time.
Approach Difference
Traditional vs Quandatum
Traditional Approach
- 3-6 months of market research
- Lack of local network connections
- Unable to manage lawyer, logistics and pharmacy traffic
- Slow and manual communication
Quandatum Approach
- Market entry completed in 3 weeks
- Full mapping with Google Maps & Web Crawler
- Simultaneous multi-stakeholder communication
- 3x industry average conversion rate (18%)
Before / After Comparison
Before / After Comparison
Project Scope
Tools & Team
Tools & Methodology
Team Structure
- Market Research Specialist
- Outreach Strategist
- Content Writer
- Project Manager
Timeline
Timeline
Database & Mapping
Pharmacy chains mapped, legal and logistics partners identified (480 people).
Intensive Outreach
Initial contacts established through AI-powered messages via LinkedIn and email.
Deal Closing
15 meetings resulted in deals with 2 pharmacy chains, 1 distributor and 1 agency.
About the Client
Güldez Kozmetik
Güldez Cosmetics is one of Turkey's leading cosmetics manufacturers, known for its high-quality products. Aiming to extend its strong domestic market position internationally, the brand set out to offer premium cosmetic products to consumers in Georgia.
